How to Write the Perfect Horror Directory Listing
If you’re part of the horror world – whether you’re a performer, filmmaker, haunt operator, or artist – you already know how hard it can be to stand out. A perfect horror directory listing can change that. Done well, your listing helps people find you, trust you, and book you. Done badly? You’ll disappear into the void.
So how do you write the kind of listing that gets noticed? Here’s your killer guide.
1. Start with a Strong, Searchable Title
Your business or act name should come first – but follow it with something descriptive. Think like a fan or organiser looking you up. Instead of just “Nightshade FX,” go for “Nightshade FX – SFX Makeup for Film, Events & Haunts.” It helps search engines AND people.
A good title boosts your visibility and gives people an instant reason to click.
2. Use the Right Keywords (Without Sounding Like a Robot)
Your description should naturally include keywords people might search – like “horror photographer,” “haunt actor in Manchester,” or “gore prop builder.” This helps your listing show up in relevant searches.
But keep it natural. This isn’t an AI article – you’re a human with a terrifyingly cool business. Show personality. Be specific.
3. Make the First Line Count
The first sentence of your listing is what most people will see first. Don’t waste it with “Hi, my name is…” Instead, lead with impact. Something like:
“I create grotesque, gore-drenched prosthetics for horror films and scare attractions across the UK.”
Short, punchy, and crystal clear.
4. Highlight What Makes You Different
This is your chance to stand out. Do you specialise in original horror drag characters? Do you run the only scream school in your country? Have you been featured at festivals or in horror magazines?
List what makes you unique. Add awards, notable clients, or anything that makes people want to work with you.
5. Add Great Visuals
People scroll fast. Good images slow them down. Upload high-quality photos of your work, your booth, your characters – whatever shows your horror in action. If you’ve got video, even better.
A perfect horror directory listing needs to look the part.
6. Make It Easy to Contact You
Don’t make people hunt for your info. Include a working email, a website or portfolio link, and social handles if relevant. Want bookings? Make it easy to book you.
7. Keep It Updated
Don’t be a ghost. Outdated info makes you look unreliable. Update your listing regularly with new work, seasonal offerings, or current availability.
A perfect horror directory listing doesn’t just describe your business – it sells it. With the right words and visuals, your listing can rise from the dead… and into the spotlight.
Ready to create yours? Head to Scare Source and get listed today.
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